About us

My name is Daisy Walker, and I founded GearCouple in 2020 after what started as a simple anniversary gift became so much more.

It all began when I was searching for the perfect 5th anniversary present for my husband, James. We had always joked about being each other's missing puzzle piece, and I wanted to create something meaningful that captured this sentiment. After searching endlessly for matching shirts with a puzzle piece design that could be personalized with our names and anniversary date, I realized that nothing on the market quite matched my vision.

With a background in graphic design and a determination to create something special, I decided to design and produce our own custom shirts. I spent weeks perfecting the design, sourcing high-quality materials, and working with a local print shop to bring my vision to life.

When our anniversary arrived, James was touched by the thoughtfulness of the gift. The shirts were more than just clothing – they were a wearable symbol of our journey together. We wore them proudly on our anniversary trip to the Adirondacks, and something unexpected happened: everywhere we went, couples stopped us to ask where they could get similar shirts.

What began as strangers asking about our matching shirts quickly turned into friends and family requesting custom designs for their own relationships. I found myself spending evenings and weekends creating personalized designs for couples celebrating anniversaries, engagements, and even just the joy of being together.

Six months later, after fulfilling orders from my home studio had taken over our guest bedroom, James encouraged me to take the leap and turn this passion project into a real business. With his support, I left my corporate design job, invested our savings, and GearCouple was born.

The early days weren't easy. I handled everything myself – from design and production to packaging and customer service – often working late into the night to ensure each order was perfect. My first "office" was our garage, converted with a small heat press, a computer, and endless determination.

What kept me going were the stories from customers. A couple celebrating 50 years of marriage with matching shirts that made them feel young again. Newlyweds who ordered custom mugs to start each day of their new life together. Long-distance couples who felt connected despite the miles when wearing their matching hoodies.

As orders increased, I brought on my first team member – my cousin Emma, who shared my passion for quality and personalization. Together, we expanded beyond t-shirts to hoodies, mugs, and eventually pillows, always maintaining our commitment to quality materials and meaningful designs.

Today, GearCouple has grown into a team of twelve passionate individuals working from our workshop in Massapequa Park, NY. While we've expanded, our core values remain unchanged.